ARTICLE IN DISCUSSION WITHIN THIS BLOG POST at http://venturebeat.com/2012/06/22/dont-launch-a-campaign-on-friday/
[QUOTE]The study suggests that factors increasing the success of YouTube campaigns include celebrity guest stars, incentivized user engagement (with prizes for commenting or posting in response), and interesting, odd titles that viewers have to click on to understand.[/QUOTE]
The above paragraph is what REALLY stood out for me in the study besides that the best day might be a Tuesday to do any “campaigns”
[QUOTE]But a brand’s decision about when to send out a campaign is often more dependent on when it’s ready, or when the actual marketers are on the job, than when customers would be likely to engage.[/QUOTE]
Guilty as charged yet at the same time I’m learning… constantly testing.
[QUOTE]Of the brands YesMail studied, the best Facebook engagement was found in campaigns started between 10PM and 12AM Eastern.[/QUOTE]
10PM in New York (Eastern) is 1pm the next day “my time”…. interesting ! I wonder if this is the same for us Aussie if we should test later ‘release’ times for our social media or aim for 1pm which is 10pm in New York etc ? What have you found is the ‘best’ time to interact with your Facebook ‘fans’ ?
[QUOTE]The best Twitter engagement was very different: The most engaging time slots for Twitter-based campaigns were 5AM-6AM and 7AM-8AM Eastern time[/QUOTE]
[QUOTE]The point: Find good slots for your customers, not for you.[/QUOTE]