Are Facebook pages really useful for a business? Well, I would say yes and in more ways than you might think.
Your assignment this week is to take a peek into Facebook’s Insights, a valuable feature I’m guessing you didn’t even know was there! Insights is a collection of data about the people who “like” your page. This includes demographics like age and location as well as info about how they interact with your page.
Insights only apply to pages, not your personal profile and you must have at least 30 “likes”. When you log in to your Facebook page, you have your Admin Panel right there. Click on “Insights” and you just have to click on “See All”. Spend a little time exploring all the different charts and graphs and see what surprises you can discover about your audience!
The above is with thanks to LKR – Laura Roeder. Find out more information on her Zero to Facebook program…..