This Week: Optimizing LinkedIn Links

Join Laura Roeder (“LKR”) on Facebook

Yeah, you have a LinkedIn profile, but is that enough? To really get the most from LinkedIn you need to do some search engine optimization (SEO) work for your profile to make your profile attract search engine traffic.

When we think of marketing, we often think of the Big Campaigns – the headlines, the advertising, the offers. But the truth is it isn’t always about the Big Campaign, but all the little opportunities to promote your business and share your message.

One marketing opportunity you’ve likely overlooked is your LinkedIn headline. Most people leave it blank but it’s a great way to give a quick hit overview of what you offer every time someone views your LinkedIn profile.